User engagement isn’t key to growth in the Crypto Industry. Bitvavo, a leading crypto exchange and wallet provider, faced a common but critical challenge: dormant users and declining engagement. Despite offering a seamless trading experience and secure storage solutions, many users stopped interacting with the platform over time, leading to lower conversions and missed revenue opportunities.
With competition growing and user retention becoming more difficult, Bitvavo needed a strategy to reignite interest, increase platform activity, and drive conversions. This case study explores how we leveraged targeted email marketing campaigns to turn inactive users into engaged traders, ultimately boosting retention and revenue.
When the client, a mid-sized crypto wallet provider, reached out to us, they were experiencing a troubling drop in user engagement. Despite having a robust product, they struggled to keep users actively interacting with their wallet platform.
The goal was clear: reactivate the dormant user base, improve email metrics, and ultimately increase conversions on their wallet services.
We created a comprehensive email marketing strategy to reignite user engagement and drive meaningful action. Here’s a breakdown of our approach:
Before creating email campaigns, we segmented the client’s audience into Active Users, Dormant Users, and Power Users based on their activity, transaction history, and engagement trends. We then created tailored messaging for each segment.
We designed an email sequence specifically for dormant users to reactivate their accounts, featuring personalized subject lines, recent platform updates, exclusive incentives, and educational content to reestablish the value proposition of the cryptocurrency wallet.
We launched a newsletter campaign to engage users with educative content, cryptocurrency market trends, wallet features tutorials, and price changes, establishing the wallet provider as a trusted partner in the crypto space.
We used automation tools to optimize timing, relevance and behavioral triggers. Emails were sent emails based on specific actions( or inactions). We used A/B testing on variations of subject lines, CTAs, and layouts to identify the most effective combinations.
We conducted a short survey with dormant users to identify pain points. Responses revealed that many had stopped using the wallet due to a lack of communication about new features. This feedback guided the content of subsequent emails, ensuring the messaging addressed specific concerns.
Within four months of implementing the re-engagement campaign, the results were remarkable:
✅Improved Email Metrics
✅Re-activated Dormant Users
✅ Revenue Growth
✅Increased Loyalty Among Active Users
Several factors contributed to the success of this email marketing campaign:
Personalization: Tailoring content to user behavior made emails more relevant and engaging.
Valuable Incentives: Offering small crypto rewards motivated dormant users to return.
Consistency: Weekly newsletters kept active users engaged while gradually reactivating others.
Data-Driven Decisions: Segmentation and A/B testing ensured we maximized campaign performance.
If you’re still blasting generic newsletters and hoping for clicks, it’s time to evolve.
We help crypto and forex platforms re-engage their audiences and turn inactive users into loyal customers with data-driven email campaigns that actually convert.
Let’s do the same for you.
Start building email flows that generate ROI, not unsubscribes.
Your audience is searching for solutions. Let’s make sure they find YOU. Crypto and forex markets don’t wait, and neither do your competitors.
641 Lexington Avenue 14th Floor, New York- USA
+1(212)3658463
The Address 7th Floor
Muthangari Dr, Nairobi- KE
+254 728 115688
© 2025 CryptoForexSEO
All right reserved.
