With the crypto industry becoming increasingly competitive, gaining visibility isn’t just an advantage, it’s a necessity. EXMO, a global crypto exchange serving users across 150+ countries, faced a major challenge: despite offering, multiple payment options, and over 50 supported cryptocurrencies, organic traffic was not growing at the pace needed to scale.
Relying heavily on paid ads, EXMO struggled to attract and retain organic users in a cost-effective way. The market was flooded with competing platforms, making it difficult to rank for high-value keywords and establish long-term credibility. They needed a robust SEO strategy to cut through the noise, increase organic visibility, and drive sustainable growth.
This case study reveals how we helped EXMO boost its organic traffic by 260% in just six months, transforming its digital presence and expanding its reach to crypto traders worldwide.
EXMO, a mid-sized cryptocurrency exchange platform, approached us with a clear problem:
Low Organic Traffic: Their website wasn’t ranking for high-value keywords despite offering competitive services.
Stiff Competition: Established players dominated the search engine results pages (SERPs), leaving little room for new entrants.
Ineffective SEO Strategies: Previous attempts at SEO had been unstructured and lacked focus, resulting in stagnant growth.
Niche Target Audience: Reaching crypto enthusiasts and traders who actively engage in exchanges posed an additional challenge.
Their business goal was simple but ambitious:
to drive more qualified traffic and establish their exchange as a trusted player in the crypto industry.
A one-size-fits-all SEO strategy wouldn’t cut it in such a competitive niche. Instead, we tailored a solution that addressed the client’s unique challenges and goals.
The client’s website underwent a comprehensive analysis, including technical SEO, content gap analysis, and keyword audit. This was to identify crawl issues, site speed bottlenecks, and untapped potential high-potential content topic.
We identified low-competition, high-intent keywords in the crypto space, including educational, transactional, and navigational topics, and incorporated LSI keywords for context relevanc
The campaign utilized a comprehensive content strategy, including blog articles, landing pages, and educational resources, to enhance its value, build trust, and rank high on Google.
Improved meta titles, descriptions, content structure with H2 and H3 tags, and schema markup for improved search visibility with rich snippets.
We acted on technical SEO fixes that improved site speed, fixed broken links, improved internal linking, created topic clusters, ensured mobile-friendliness, and passed Core Web Vitals assessments.
We optimized the client’s site for geo-specific searches by creating location-specific landing pages and listing the business on regional crypto directories.
We optimized the client’s site for geo-specific searches by creating location-specific landing pages and listing the business on regional crypto directories.
The results spoke volumes about the effectiveness of our strategy:
✅260% Increase in Organic Traffic: Traffic from search engines grew steadily month-over-month, surpassing the client’s initial expectations.
✅27% Boost in Conversion Rates: Improved content and CTAs led to more sign-ups and trades.
✅Rankings 247+ Competitive Keywords in Top 10: The site began ranking in the top positions for high-intent keywords like “best crypto exchange for beginners.”
✅Domain Authority Growth: DA increased by 12 points, reflecting the success of our link-building efforts.
This project taught us valuable lessons about navigating the SEO landscape in the crypto industry:
Content Reigns Supreme: Providing value-driven, trustworthy content is the foundation of successful SEO.
Patience Pays Off: SEO is a long game, but consistent efforts yield impressive results.
Stay Updated: Crypto is a fast-evolving space, and staying ahead of trends is key to maintaining relevance.
At CryptoForexSEO, we don’t just know SEO—we scale your market reach and help you grow in the crypto and forex space. Whether you’re buried under competitors or struggling to convert clicks into customers, we’ll help you rise above the noise with strategies that actually move the needle.
Your audience is searching for solutions. Let’s make sure they find YOU. Crypto and forex markets don’t wait, and neither do your competitors.
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