Guide to Competitor Analysis for Crypto and Forex MarketsReverse Engineer Your Competitors’ Strategies & Outrank Them

Why Competitor Analysis is Critical for Crypto & Forex Businesses

The crypto and forex industries are some of the most competitive online markets. Whether you’re running a crypto exchange, forex brokerage, trading platform, or financial blog, you’re up against well-funded businesses, aggressive SEO strategies, and high CPC ad campaigns.

The harsh truth? If you’re not tracking what your competitors are doing, you’re playing blind.

Imagine this:
🔹 You’ve spent months optimizing your forex website, yet your competitors keep outranking you.
🔹 Your crypto exchange is investing in content marketing, but traders are signing up elsewhere.
🔹 You’re running paid ads, but competitors are getting more clicks for less money.

Sounds familiar? The problem isn’t your effort, it’s lack of insight into your competitors.

At CryptoForexSEO, we help businesses uncover what’s working for their competitors so they can outperform them in search rankings, traffic, and conversions. This guide will walk you through:

✅ How to find your top competitors in crypto and forex SEO

✅ Identifying SEO gaps
✅ Which tools to use for keyword, backlink, and PPC analysis
✅ How to track their rankings, content, and marketing strategies
✅ How to use competitor insights to grow your site

By the end, you’ll have an SEO roadmap that’s built on data, not guesswork.

Let’s get started.

Table of Contents

Step 1: Identifying Your Competitors in the Crypto & Forex Markets

The crypto and forex markets are flooded with businesses fighting for attention. You’re not just competing with other brokers, exchanges, or trading platforms; you’re also up against content-driven websites, media outlets, and affiliate marketers who dominate search results.

If you want to outrank the competition, you first need to know who they are.

Who Are Your SEO Competitors?

Not all competitors are the same. Some directly compete with your services, while others dominate the rankings with content and affiliate marketing.

Understanding the difference helps you prioritize your Forex SEO or Crypto SEO strategy.

1. Direct Competitors (Business-Based Competition)

These are businesses offering the same services as you:
✔️ Crypto Exchanges – Binance, Kraken, Coinbase, Bybit
✔️ Forex Brokers – XM, IC Markets, Exness, FXTM
✔️ Trading Platforms – MetaTrader, TradingView, cTrader
✔️ Crypto Wallets & DeFi Platforms – Trust Wallet, MetaMask, Aave

These companies invest heavily in SEO and PPC to attract traders. To beat them, you need stronger keyword targeting, better content, and higher-quality backlinks.

2. Indirect Competitors (SEO & Content-Based Competition)

Even if they don’t offer the same service, these competitors dominate rankings and steal your traffic:
✔️ Affiliate & Review Sites – ForexPeaceArmy, Investopedia, CryptoCompare
✔️ News & Media Outlets – CoinDesk, FXStreet, CoinTelegraph
✔️ Trading Blogs & Forums – BabyPips, Reddit r/Forex, Bitcointalk

These sites rank for high-intent keywords like:

“Best crypto exchanges” (Affiliate sites ranking instead of exchanges)
“Top forex brokers with low spreads” (Blog reviews outranking brokers)
“How to trade forex as a beginner” (Educational content ranking over broker sites)

Key Takeaway: Even if a site isn’t your direct competitor, it can take your traffic by ranking higher.

How to Find Your Top SEO Competitors

Now that you know who you’re up against, let’s find exactly who ranks for your target keywords.

1. Google Search: See Who Ranks for Your Target Keywords

A simple Google search can reveal who dominates your niche. Try this:

Search your target keywords (e.g., “best forex brokers for beginners”).
Check the top 10 results—are they competitors, blogs, or affiliate sites?
Look for patterns—are the same sites ranking across multiple searches?

Example Search & Findings:

Search: “best crypto wallets 2024”
Top results: CoinDesk, CoinTelegraph, NerdWallet, Investopedia
Takeaway: Your competition is high-authority finance blogs & review sites, not wallet providers.

Pro Tip: If affiliate sites rank above actual service providers, you may need a review-focused content strategy to compete.

2. Use SEMrush & Ahrefs to Find Your SEO Competitors

SEO tools like SEMrush and Ahrefs can instantly reveal who competes for your keywords.

How to Do It in SEMrush (Competitor Research Tool):

Enter your domain in SEMrush.
Go to “Organic Research” > “Competitors.”
View your top competing domains, their estimated traffic, and shared keywords.

How to Use Ahrefs (Keyword Competitor Analysis):

Enter a target keyword in Ahrefs’ Keyword Explorer.
Check “Top-ranking pages” to see who ranks #1-10.
Click on their domain to analyze their backlinks and keyword strategy.

Example Findings:

If you run a crypto exchange, Ahrefs might show you competing with Binance, Kraken, and Coinbase.
If you’re a forex broker, SEMrush may show competition from Investopedia, FXStreet, and trading blogs.

Pro Tip: The SEO competitors you find may NOT be your business competitors, adjust your strategy based on who’s winning the rankings.

3. Google Ads Auction Insights: Find Paid Competitors

SEO isn’t the only battlefield. PPC (pay-per-click) ads are just as competitive in crypto and forex, where CPCs can reach $50+ per click.

How to Use Google Ads Auction Insights to See Competitor Bidding:

Log into Google Ads.
Select “Auction Insights” under your campaigns.
See which competitors are bidding on the same keywords as you.

Example Findings:

If you’re bidding on “low-spread forex broker”, Auction Insights might show IC Markets, Exness, and Pepperstone competing for the same clicks.
If you’re targeting “best crypto trading platform”, you’ll see eToro, Binance, and Coinbase.

Pro Tip: If your competitors dominate PPC ads, they likely have strong SEO too. Analyze their landing pages and keyword strategy.

Tool Recommendations for Finding Competitors

Tool	Use Case	Best For
Google Search	See top-ranking competitors	Quick competitor research
SEMrush	Competitor keyword & traffic analysis	SEO professionals
Ahrefs	Backlink & ranking competitor insights	Link-building strategies
Google Ads Auction Insights	Find PPC competitors	Paid advertising analysis
Moz Pro	Domain authority & ranking insights	Small businesses & bloggers
Ubersuggest	Keyword & SEO difficulty analysis	Budget-friendly SEO tracking

You can’t outrank a competitor if you don’t know who they are and what’s working for them. By using Google Search, SEO tools, and Google Ads insights, you can:

✔️ Find your real competitors (direct and indirect)
✔️ Discover what keywords they rank for
✔️ Uncover backlink sources to replicate their strategy
✔️ Track their PPC campaigns to adjust your bidding

Now that you know who your competitors are, it’s time to analyze their SEO strategies.

Step 2: Analyzing Your Competitors’ SEO Strategies

Now that you know who your competitors are, the next step is reverse-engineering their SEO strategies. This is how you discover:

✅ Which keywords drive their traffic
✅ Where they get backlinks and how they build authority
✅ What content formats they use to engage their audience

By understanding what works for them, you can refine your own strategy and outrank them.

Keyword Research: Finding Their High-Traffic Keywords

Keywords are the foundation of SEO success. If your competitors rank for high-traffic keywords, you need to:

Find those keywords
Analyze their difficulty
Identify ranking gaps where you can compete

Your goal? Uncover high-volume, low-competition keywords and steal traffic from competitors.

How to Find Competitor Keywords

🔹 Google Search: Enter a keyword and analyze who ranks in the top 10.
🔹 Ahrefs & SEMrush: Use the Keyword Gap tool to compare rankings.
🔹 Google Keyword Planner: Identify search volume & competition level.

Step-by-Step Process in SEMrush:

Go to SEMrush > Keyword Gap Tool, enter your website and competitor URLs
Look at the “Missing Keywords” tab (these are terms your competitors rank for, but you don’t)
Sort by Search Volume & Keyword Difficulty to find easy wins

What you may find:

Your crypto exchange ranks for “low-fee crypto trading”, but competitors also rank for “best crypto exchange for beginners” (a keyword you missed).
Your forex blog ranks for “best forex strategies”, but competitors also dominate “forex trading for beginners.”

What to Do Next?

Create optimized content targeting those high-ranking keywords.
Optimize your existing pages for missing terms.
Use long-tail variations to capture untapped search traffic.

Best Tools: SEMrush Keyword Gap, Ahrefs Keywords Explorer, Google Keyword Planner

Analyze Their Authority-Building Strategy

Backlinks are one of the most important ranking factors in crypto and forex SEO. If competitors outrank you, chances are they have better backlinks.

Your goal? Find out who links to them, why, and how you can get similar (or better) backlinks.

How to Check Competitor Backlinks

🔹 Ahrefs Backlink Checker: Enter a competitor’s URL and view their backlink profile.
🔹 Majestic SEO: Check Trust Flow & Citation Flow to see backlink quality.
🔹 Linkody: Track new and lost backlinks for competitors.

Step-by-Step Process in Ahrefs:

Go to Ahrefs > Site Explorer, Enter your competitor’s website, Click on Backlinks, Sort by Domain Rating (DR) to see high-authority links

What you may Find:

A competitor has a guest post on CoinDesk—you can pitch a guest post or press release to the same site.
A forex broker got backlinks from trading forums—you can start engaging in those same communities.

How to Leverage This Data?

✔️ Find guest posting opportunities (crypto & forex industry blogs)
✔️ Build backlinks through PR & press releases
✔️ Reach out to sites linking to competitors & suggest your content

Analyze Their Content Strategy

Not all content ranks the same. Some competitors publish high-authority long-form guides, while others dominate search with videos, infographics, and market updates.

Your goal? Analyze what works best for your competitors and do it better.

What to Analyze in Competitor Content?

🔹 Content Length: Do they rank with 2,000+ word in-depth guides?
🔹 Content Type: Are they publishing tutorials, reviews, news, or opinion pieces?
🔹 Content Frequency: How often do they post new articles?
🔹 Content Format: Are they using videos, infographics, PDFs, or interactive tools?

Step-by-Step Process in BuzzSumo:

Enter a keyword or competitor domain
Filter by most shared or highest engagement
Identify which topics and content formats work best

Example Findings:

A forex broker ranks #1 for “Best Forex Trading Strategies”—but their article is only 1,200 words. You can write a 2,500-word expert guide and outrank them.
A crypto exchange gets thousands of social shares on Twitter—because they post short-form, real-time market updates.

How to Leverage This Data?

✔️ Write longer, better-optimized content than competitors.
✔️ Use new content formats (videos, infographics, interactive tools).
✔️ Follow their publishing frequency (post as often as top-ranking competitors).

Best Tools: BuzzSumo, Surfer SEO, Google Trends

How to Beat Your Competitors at SEO

SEO is not about reinventing the wheel, it’s about reverse-engineering what already works and improving it.

What You Learned in This Step:
✔️ How to find your competitors’ highest-traffic keywords
✔️ How to steal their best backlinks for authority-building
✔️ How to analyze their content and publish something even better

Need help executing these SEO strategies? Write to Us and Get a Free SEO Audit from CryptoForexSEO

Step 3: Analyzing Competitor Website Performance & User Experience (UX)

SEO isn’t just about keywords and backlinks, google also prioritizes user experience (UX) and website performance when ranking sites.

If your competitor’s website loads faster, provides a better mobile experience, and is technically optimized, they will likely outrank you, even if you have similar content.

Your goal? Identify where their site is stronger than yours and find opportunities to improve your technical SEO for better rankings and conversions.

Page Speed & Mobile Optimization: Are Their Websites Faster?

Google’s ranking algorithm favors fast websites because slow sites frustrate users and increase bounce rates.

Why It Matters:
✔️ Google considers page speed as a ranking factor
✔️ Slow-loading pages cause higher bounce rates (53% of users leave if a page takes more than 3 seconds to load) (source)
✔️ Faster sites result in higher conversion rates—even a 1-second delay can drop conversions by 7% (source)

How to Test Competitor Page Speed

To see how your competitors perform:
🔹 Google PageSpeed Insights: Enter their URL and check mobile & desktop performance scores.
🔹 GTmetrix: See detailed load speed breakdowns and optimization suggestions.

Step-by-Step in Google PageSpeed Insights:

Go to Google PageSpeed Insights (pagespeed.web.dev)
Enter a competitor’s website URL
Analyze the mobile & desktop performance scores
Identify issues like slow-loading images, unoptimized scripts, and server response time delays

What you may Find

Competitor A’s site scores 95/100 on mobile speed, while your site scores 60/100.
They have faster load times because they use compressed images and a CDN (Content Delivery Network).

How to Improve Your Speed?
✔️ Compress images using TinyPNG or ShortPixel
✔️ Use a CDN (Cloudflare, BunnyCDN) to load assets faster
✔️ Minify CSS & JavaScript with WP Rocket or Autoptimize
✔️ Enable browser caching to reduce reload times

Best Tools: Google PageSpeed Insights, GTmetrix

Mobile-Friendliness: How Well Does Their Site Work on Phones?

Over 60% of Google searches come from mobile devices, so if a competitor’s website performs better on mobile, they have an SEO advantage.

How to Check Mobile Optimization

🔹 Google Mobile-Friendly Test: Check if the site adapts well to mobile screens.
🔹 Lighthouse Audit (in Chrome DevTools): Get insights on mobile usability and Core Web Vitals.

Step-by-Step in Google Mobile-Friendly Test:

Go to Google’s Mobile-Friendly Test, Enter the competitor’s URL, look for issues like unclickable buttons, small text, or layout shifts

Example Finding:

A forex competitor’s site loads seamlessly on mobile, while yours has text overlapping and buttons that are hard to click.
Their CTA (Call to Action) is clearly visible, but yours is hidden in a menu—potentially reducing conversions.

How to Improve Mobile SEO?

✔️ Use responsive design (ensure text, images, and buttons adjust on mobile)
✔️ Avoid pop-ups that cover the screen (Google penalizes intrusive interstitials)
✔️ Ensure tap targets (buttons, links) are large enough

Best Tools: Google Mobile-Friendly Test, Chrome Lighthouse Audit

Technical SEO & Site Structure: How Well Are Their Pages Organized?

A well-structured website ranks higher because:
✔️ Search engines crawl it more efficiently
✔️ Users navigate it more easily
✔️ Pages pass link equity properly through internal linking

Your goal? Analyze how competitors structure their URLs, internal links, and content hierarchy to improve your site’s technical SEO.

Check Their URL Structure & Internal Linking

🔹 SEO-friendly URLs: Do they use short, keyword-rich URLs? (e.g., /best-forex-brokers/ instead of /post?id=12345)
🔹 Internal linking strategy: Do they link between relevant pages to boost SEO authority?
🔹 Breadcrumb navigation: Do they help users navigate easily?

Step-by-Step in Screaming Frog:

Open Screaming Frog SEO Spider, enter competitor’s domain
Analyze:
✔️ URL structure – Are URLs short, clean, and descriptive?
✔️ Internal links – Are they linking to high-value pages?
✔️ Orphan pages – Do they have pages with no internal links?

What you May Find:

A crypto competitor structures their blog like:
/crypto-trading-strategies/beginner-guide/ (clean & SEO-friendly)
Meanwhile, your site uses:
/category123/post987/ (which is harder for Google to understand)

How to Improve Your Site Structure?

✔️ Use short, keyword-rich URLs
✔️ Implement internal linking to boost page authority
✔️ Add breadcrumb navigation for better UX

Best Tools: Screaming Frog, Sitebulb

Find Broken Links & Duplicate Content Issues

Broken links and duplicate content hurt SEO rankings and reduce user trust.

1. How to Find Broken Links?

🔹 Screaming Frog – Scans sites for 404 errors and broken links
🔹 Ahrefs Site Audit – Finds broken backlinks and missing pages

Step-by-Step in Screaming Frog:

Run a crawl of your competitor’s site, click on the “Response Codes” tab, Filter for 404 errors (broken pages)

What you May Find:

A forex competitor has dozens of broken links, while your site is fully optimized.
You can reach out to sites linking to those broken pages and suggest your content instead (broken link-building strategy).

2. How to Check for Duplicate Content?

🔹 Copyscape – Finds content that appears on multiple sites
🔹 Siteliner – Checks for duplicate content within a competitor’s site

What you may Find:

A crypto competitor has multiple versions of the same page (/best-crypto-trading-guide/ and /crypto-trading-guide-2024/), which confuses search engines.
They also have thin content pages (low word count), which you can outperform with in-depth content.

How to Fix Technical Issues on Your Site?

✔️ Fix broken links by redirecting them (301 redirects)
✔️ Use canonical tags for duplicate content issues
✔️ Create unique, high-value content instead of thin pages

Best Tools: Screaming Frog, Sitebulb, Copyscape

A fast, well-structured, and mobile-friendly site will:
✔️ Rank higher on Google
✔️ Improve user engagement & reduce bounce rates
✔️ Convert more visitors into traders & investors

Why Technical SEO & UX Matter in Crypto & Forex SEO

Step 4: Analyzing Competitor Link-Building & PR Strategies

Backlinks are a major ranking factor in SEO, and in the highly competitive crypto and forex markets, the difference between ranking #1 and #10 often comes down to who has the strongest backlink profile.

If your competitors have high-quality backlinks from authoritative sites, Google sees them as more trustworthy and ranks them higher.

Your goal? Find out where their backlinks come from, how they get featured in media, and how you can replicate (or surpass) their strategy.

Where Are Their Backlinks Coming From?

Not all backlinks are created equal. Some come from high-authority finance sites, while others come from spammy sources that do more harm than good.

1. How to Analyze Competitor Backlinks

To uncover their backlink sources, use:
🔹 Ahrefs Backlink Checker – See who links to them and the quality of those links
🔹 SEMrush Backlink Analytics – Find out their most powerful backlinks
🔹 Majestic SEO – Measure Trust Flow vs. Citation Flow (quality vs. quantity)

Step-by-Step Process in Ahrefs:

Go to Ahrefs > Site Explorer, enter your competitor’s domain, click on Backlinks and analyze:

✔️ Where their links come from (blogs, news sites, directories, guest posts)
✔️ Domain Rating (DR) & URL Rating (UR) – Higher DR = More powerful links
✔️ Anchor Text – What keywords they use in backlinks

What you may Find:

A crypto exchange competitor has backlinks from CoinDesk, Decrypt, and Investing.com- meaning they’re using press releases or guest posting.
A forex broker competitor has links from high-authority forex directories- you can submit your site to the same directories.

2. Guest Posts & Industry Backlinks

Guest posting is one of the most effective link-building strategies in forex and crypto.

Where do competitors publish guest posts?

Top financial blogs (Investopedia, FXStreet, CoinTelegraph)
Crypto & forex forums (BitcoinTalk, BabyPips)
Niche authority sites (CryptoCompare, ForexLive)

How to Find Guest Posting Opportunities?

Use Google search operators:

“write for us” + crypto trading
“guest post” + forex strategy
“submit an article” + blockchain SEO
Check competitor backlinks in Ahrefs or SEMrush, filter by Dofollow links, look for guest post-style backlinks (e.g., articles on third-party sites)

What you may find:

A forex competitor has a guest post on FXStreet—you can pitch an article to the same site.
A crypto competitor gets backlinks from trading forums—you can engage in those forums and add value.

How to Leverage This Data?

✔️ Reach out to the same websites for guest posting
✔️ Submit your site to crypto & forex directories
✔️ Engage in forums & communities to earn backlinks

Best Tools: Ahrefs, SEMrush, Google Search Operators

How Are They Doing PR & Brand Mentions?

Competitors often get featured in major crypto and forex news sites, helping them gain authority and attract backlinks.

Your goal? See where they get mentioned and how they get PR exposure.

1. Check for Media Mentions & Press Coverage

🔹 BuzzSumo: Find out where competitors’ names or articles appear in news and blogs.
🔹 Google News Search: See which crypto & forex media outlets mention them.

Step-by-Step Process in BuzzSumo:

Go to BuzzSumo > Content Analyzer
Enter your competitor’s brand name
Filter by news sites & blogs to see where they get featured

What you May Find:

A crypto competitor was interviewed by CoinDesk—you can pitch a similar story.
A forex broker got featured on Bloomberg—they likely used PR outreach or HARO (Help a Reporter Out).

2. Using HARO (Help a Reporter Out) for PR Backlinks

HARO connects journalists with experts. Many crypto and forex sites use HARO to get featured in high-authority publications.

How to Use HARO for PR Mentions? Sign up at helpareporter.com
Choose finance & business topics
Respond to journalist requests with expert insights

Example Opportunities:

Journalists looking for crypto price predictions
Reporters seeking forex market insights
Writers covering SEO trends in crypto & forex

Best Tools: BuzzSumo, Google News, HARO

Step 5: Analyzing Competitor Paid Ads & PPC Strategies (Google Ads & Social Media Ads)

SEO is a long-term investment, but paid ads (PPC) provide immediate traffic and conversions. In the crypto and forex industries, where CPCs (Cost Per Click) can go as high as $50+, understanding your competitors’ ad strategies is critical.

Your goal? Identify:
✔️ What keywords they bid on (so you can compete or find gaps)
✔️ How much they spend on ads (to assess market competition)
✔️ What kind of ad creatives they use (to improve your own ad performance)

By analyzing your competitors’ Google Ads and social media ad campaigns, you can create better-performing ads at a lower cost and outsmart their PPC strategy.

Checking Competitor PPC Campaigns

1. What Keywords Are They Bidding On?

Google Ads are competitive in the crypto & forex markets trading platforms, brokers, and affiliate marketers aggressively bid on high-intent keywords.

Why It Matters:

If a competitor spends thousands on a keyword, it likely drives sign-ups and sales.
If a high CPC keyword has many bidders, it means high competition (but also high conversions).
If competitors ignore certain keywords, you may find gaps to exploit.

How to Find Competitor PPC Keywords:

✔️ SEMrush Advertising Research: See what keywords competitors bid on.
✔️ SpyFu: Find competitors’ paid keywords & ad history.
✔️ Google Ads Transparency Center: Check active and past Google Ads from competitors.

Step-by-Step Process in SEMrush:

Open SEMrush > Advertising Research, Enter a competitor’s domain, check:
✔️ Top paid keywords (What they’re bidding on)
✔️ CPC data (How much they pay per click)
✔️ Ad positions (Are they appearing in top 3 results?)

What you may Find:

A crypto exchange is bidding on “best Bitcoin trading platform” ($45 CPC)—meaning it converts well.
A forex broker stopped bidding on “low-spread forex broker”, indicating it wasn’t profitable.

How to Leverage This Data?

✔️ Bid on competitor keywords to appear in their search results.
✔️ Find low-competition, high-conversion keywords that competitors ignore.
✔️ Improve landing pages & ad copy to increase conversions.

Best Tools: SEMrush Advertising Research, SpyFu, Google Ads Transparency Center

2. How Much Are They Spending on Google Ads?

Understanding competitor ad spend helps you:
✔️ Assess how aggressive they are in PPC marketing
✔️ Estimate the budget required to compete
✔️ Identify which campaigns are their biggest priorities

How to Check Competitor Ad Spend:

SpyFu – Estimates monthly ad spend & historical data.
SEMrush – Provides ad budget estimates for PPC campaigns.

Step-by-Step Process in SpyFu:

Enter a competitor’s domain, Go to PPC Research > PPC, look for:

-Estimated monthly ad spend
-Total paid keywords
-Keyword cost per click (CPC)

What you May Find

A forex broker spends $100K/month on Google Ads—meaning PPC is a core acquisition strategy for them.
A crypto competitor increased ad spend by 30% in the last 3 months, signaling a marketing push.

How to Leverage This Data?

✔️ Target high-value keywords competitors are bidding on.
✔️ Find opportunities in underutilized PPC keywords.
✔️ Optimize landing pages to maximize ad ROI.

Best Tools: SpyFu, SEMrush

3 What Kind of Ad Copy & Landing Pages Are They Using?

Even if you outbid competitors, a poorly optimized ad copy or landing page will lower your Quality Score, meaning higher CPCs and lower ad placements.

How to Analyze Competitor Ad Copy & Landing Pages:
✔️ Google Ads Transparency Center – Find live competitor ads.
✔️ Wayback Machine – See historical changes in competitor landing pages.
✔️ Click on competitor ads (use incognito mode) to see their landing pages.

Step-by-Step Process in Google Ads Transparency Center:

Go to Google Ads Transparency
,Search for a competitor’s brand name, Analyze, Ad copy (Are they using urgency? Discounts?), study their Landing page structure (Are they using videos? FAQs? Testimonials?)

What you may Find:

A crypto exchange uses “No KYC sign-up” in ad copy- this may drive more conversions.
A forex broker’s landing page has a 2-step form instead of a long registration- meaning it reduces friction.

How to Leverage This Data?
✔️ Improve ad copy by using similar CTAs & pain points.
✔️ Optimize landing pages by reducing friction and adding social proof.

Best Tools: Google Ads Transparency Center, Wayback Machine

Tracking Competitor Social Media Ads

SEO and Google Ads aren’t the only ways your competitors drive traffic—social media PPC (Facebook, Twitter, LinkedIn) is a major factor in the crypto & forex space.

Your goal? See where they run paid social ads, what kind of creatives & messaging they use, and how you can outperform them.

Are They Running Facebook, Twitter, or LinkedIn Ads?

🔹 Meta Ads Library: Find active Facebook & Instagram ads.
🔹 Twitter Ad Transparency: Check Twitter/X promoted posts.
🔹 LinkedIn Ads Library: Track sponsored LinkedIn ads.

Step-by-Step Process in Meta Ads Library:

Go to Meta Ads Library, search for a competitor’s brand name, Analyze:
–What types of ads they run (image, video, carousel)
– Ad headlines & copy
–Targeted regions & audience segmentation

What you May Find:

A crypto wallet company runs Facebook ads with “Security First” messaging—indicating trust is a key pain point.
A forex broker uses influencer testimonials in video ads—meaning social proof helps conversions.

How to Leverage This Data?

✔️ Run similar ad types & formats that are working.
✔️ Test different headlines & CTAs based on competitor ads.
✔️ Adapt video testimonials or user-generated content (UGC) for engagement.

Best Tools: Meta Ads Library, Twitter Ad Transparency, LinkedIn Ads Library

Step 6: Social Media & Community Engagement Analysis

SEO and paid ads are only part of the equation. In the crypto and forex space, social media presence and community engagement can make or break a brand.

A strong social media strategy can:
✔️ Build brand trust and credibility (especially for new crypto & forex platforms)
✔️ Drive organic traffic to websites & landing pages
✔️ Increase user retention through direct community engagement
✔️ Boost SEO indirectly (social signals may impact rankings)

Although social media can be tricky with some accounts manipulating engagement and followers, it is important to sift and differentiate the real stats and metrics from manipulated data.

Your goal? Analyze where competitors are active, how they engage their audience, and what strategies you can use to outperform them.

Which Social Platforms Do They Use?

Not all platforms work equally well in crypto and forex marketing.

Where Are Your Competitors Active?
✔️ Twitter/X – Popular for crypto traders, forex analysts, and market updates
✔️ Telegram – Preferred for crypto community discussions & exclusive trading groups
✔️ Reddit – Used for deep discussions on trading strategies, news, and insights
✔️ LinkedIn – Ideal for B2B forex brokers, institutional investors, and fintech networking
✔️ Facebook & Instagram – Good for paid ads and short-form content

How to Track Their Social Presence?

🔹 BuzzSumo – Find top shared content from competitors.
🔹 Hootsuite – Monitor multiple social platforms & engagement levels.
🔹 Sprout Social – Analyze competitor social media performance & engagement rates.

Step-by-Step Process in BuzzSumo:

Enter a competitor’s brand name, filter by social media shares & engagement, Identify:
✔️ Most viral posts (topics that get the most shares)
✔️ Which platforms they prioritize
✔️ Types of content that perform best

What you may Find:

A crypto exchange is most active on Twitter & Telegram, posting daily market updates.
A forex broker runs a LinkedIn newsletter discussing trading psychology & market trends.

How to Leverage This Data?

✔️ Prioritize the same platforms where competitors see the most engagement.
✔️ Use winning content formats (if competitors succeed with infographics, try the same).
✔️ Identify gaps—if they’re missing a platform, dominate that space first.

Best Tools: BuzzSumo, Hootsuite, Sprout Social

How Do They Interact With Their Audience?

Engagement is more important than follower count. A competitor with 100K followers but low engagement is weaker than one with 10K highly engaged followers.

1. Are They Actively Responding to Users?

Do they reply to comments and DMs?
Do they acknowledge user feedback or ignore it?
How do they handle negative reviews or complaints?

How to Analyze Competitor Engagement?

🔹 Check Twitter replies & Telegram group discussions.
🔹 Look at Facebook & LinkedIn comment sections.
🔹 Use Sprout Social to analyze average response time & engagement rates.

What you may Find:

A crypto competitor has an active Telegram community, answering user questions daily.
A forex broker rarely engages with comments—giving you an opportunity to build stronger relationships with traders.

How to Leverage This Data?

✔️ Improve response times (engage with followers faster than competitors).
✔️ Use automation (chatbots for FAQs but personalized responses for high-value clients).
✔️ Turn engagement into trust (address complaints publicly & offer solutions).

2. Do They Use Promotions, Giveaways, or Influencer Marketing?

Crypto & forex brands use incentives to attract traders. The most common strategies include:
✔️ Deposit bonuses & cashback offers (Forex brokers)
✔️ Token airdrops & staking rewards (Crypto exchanges & projects)
✔️ Influencer collaborations (Crypto YouTubers, forex traders on Instagram)

How to Track Their Promotions?

🔹 Follow their social accounts for giveaway announcements.
🔹 Monitor influencer partnerships on YouTube & Twitter.
🔹 Use BuzzSumo to find which promotional campaigns get the most shares.

What you may Find:

A forex competitor offers a “20% deposit bonus” for new traders.
A crypto exchange runs monthly trading contests with prize pools in USDT.
A forex broker partners with YouTube influencers, bringing in referral traffic.

How to Leverage This Data?

✔️ Create competitive offers (if they offer a 10% bonus, try 15%).
✔️ Use influencers in untapped niches (TikTok, LinkedIn, niche Twitter accounts).
✔️ Run engagement-based giveaways to increase organic reach.

Best Tools: BuzzSumo, Sprout Social, Hootsuite

Step 7: Creating an Actionable Plan to Outrank Your Competitors

Now that you’ve analyzed your competitors’ SEO, backlinks, ads, and social media strategies, it’s time to turn insights into action.

Your goal? Use their strengths and weaknesses to create a stronger, data-driven SEO and marketing strategy that positions your crypto or forex business ahead of the competition.

1. Improve Your SEO Strategy (Target Their High-Ranking Keywords)

Your competitors already rank for keywords that bring them traffic, so why reinvent the wheel? Instead, identify those keywords and target them more effectively.

How to Take Over Their Keyword Rankings

Find the Best Keywords They Rank For
✔️ Use Ahrefs, SEMrush, or Google Keyword Planner to identify their top-ranking keywords.
✔️ Look for long-tail variations with lower competition but high intent.

Optimize Existing Content for Those Keywords
✔️ Update & improve pages that target competitor-ranked keywords.
✔️ Optimize title tags, meta descriptions, and headers with LSI (Latent Semantic Indexing) keywords.
✔️ Use Surfer SEO to structure content with semantic keywords.

Create New Content That’s 10X Better
✔️ Write longer, more in-depth, and more engaging content than competitors.
✔️ Add infographics, interactive tools, and videos for a richer user experience.

Example Strategy:

If a forex competitor ranks for “best trading strategies for beginners”, create a more detailed, step-by-step guide with real examples, charts, and expert tips.
If a crypto competitor ranks for “best staking platforms 2024”, update your content frequently to reflect new staking rewards and APY changes.

Action Step: Find 5-10 competitor keywords and optimize your content for them.

2. Steal Their Best Backlinks (Reach Out to the Same Sources)

A strong backlink profile can skyrocket your rankings and your competitors have already done the hard work of finding the best links.

How to Get the Same Backlinks as Your Competitors

Find Their Best Backlinks
✔️ Use Ahrefs Backlink Checker or Majestic SEO to see which sites link to them.
✔️ Look for high-authority domains (DR 60+) that pass strong link juice.

Use the Skyscraper Technique
✔️ Create a better version of the content that earned them backlinks.
✔️ Reach out to websites linking to them and pitch your new, improved version.

Guest Post Where They Guest Post
✔️ Search “write for us” + [your niche] on Google to find guest posting opportunities.
✔️ Check where competitors publish using Ahrefs Referring Domains report.
✔️ Pitch high-quality guest posts with valuable insights and original research.

Example Strategy:

A forex competitor has backlinks from a top trading blog—reach out to the same blog with a guest post pitch.
A crypto competitor gets backlinks from directories—submit your site to those same directories.

Action Step: Find 10 high-authority backlinks and start outreach today.

3. Upgrade Your Content (Write Better, Longer, and More Optimized Content)

Content is king, but quality is everything. If competitors are ranking, their content is either:
✔️ High-quality and deserves its position (so you need to do better), or
✔️ Outdated or thin, meaning you can easily outrank them.

How to Write Content That Outperforms Competitors

Make It More In-Depth

✔️ If competitors write 1,500-word articles, write 2,500+ words with actionable insights.
✔️ Break down complex topics (like trading strategies, blockchain mechanics, or forex trends) in a simplified way.

Use Better Formats & Media

✔️ Add infographics, videos, and interactive charts to make your content more engaging.
✔️ Use structured data (schema markup) to win rich snippets in Google search results.

Optimize for Voice Search & NLP SEO

✔️ Use conversational, question-based phrases (e.g., “How do I start forex trading?”).
✔️ Add FAQs targeting long-tail queries and featured snippets.

Example Strategy:

If a crypto competitor ranks for “best altcoins to invest in”, write a more detailed guide, update it monthly, and include expert predictions.
If a forex competitor ranks for “how to trade forex”, create an interactive guide with real-time forex charts and a downloadable checklist.

Action Step: Pick 3 competitor-ranking articles and create superior versions.

Step 4. Optimize Your Technical SEO (Site Speed, Mobile, Core Web Vitals)

Even perfect content won’t rank if your website performs poorly. Google prioritizes fast, mobile-friendly websites with great user experience.

How to Outperform Competitors in Technical SEO

Run a Site Speed Audit

✔️ Use Google PageSpeed Insights and GTmetrix to analyze your site vs. competitors.
✔️ Fix slow-loading pages by compressing images, reducing unused JavaScript, and using a CDN.

Improve Mobile Performance
✔️ Check mobile usability with Google’s Mobile-Friendly Test.
✔️ Optimize for Core Web Vitals (Largest Contentful Paint, First Input Delay, Cumulative Layout Shift).

Fix Internal Linking & Site Structure

✔️ Use Screaming Frog to check for broken links & orphan pages.
✔️ Implement breadcrumb navigation and siloed content structure.

Example Strategy:

If a forex competitor’s site loads in 1.8 seconds, but yours takes 4+ seconds, optimize your images & hosting.
If a crypto competitor has a well-organized URL structure, replicate it with clear categories and interlinking.

Action Step: Run a full technical audit and fix major speed & mobile issues.

5. Refine Your PPC & Ad Campaigns (Better Targeting, Ad Copy, and Landing Pages)

SEO takes time, but PPC gets immediate results if optimized correctly.

How to Improve Your PPC Strategy

Find High-Converting Keywords

✔️ Use SEMrush & SpyFu to identify profitable competitor PPC keywords.
✔️ Look for high-intent, low-competition keywords to improve ROI.

Create High-Converting Ad Copy & Landing Pages
✔️ Use Google Ads Transparency Center to analyze competitor ad messaging.
✔️ Optimize landing pages for fast load times and clear CTAs.
✔️ Test different ad creatives using A/B testing.

Example Strategy:

If a crypto exchange runs “No KYC Signup” ads, try a better incentive like “Lowest Trading Fees”.
If a forex broker’s landing page is full of distractions, design a simpler, high-converting page.

Action Step: Optimize PPC campaigns based on competitor insights.

Bonus: Download Our Competitor Analysis Checklist

Want a step-by-step checklist to track and beat your competitors? Download our Competitor Analysis Checklist and start outranking them today!

📌 Download the Competitor Analysis Checklist → Click Here

Final Thoughts: Ready to Beat Your Competitors?

By following these 7 steps, you will:
✔️ Find and target competitor keywords
✔️ Steal their best backlinks and improve your authority
✔️ Create better content that ranks higher
✔️ Optimize site speed, technical SEO, and UX
✔️ Improve PPC campaigns for better ad performance

🚀 Want expert help executing this strategy?
📩 Get a Free Competitor Analysis from CryptoForexSEO

Use Competitor Data to Gain a Competitive Edge

Competitor analysis isn’t about copying others, it’s about learning what works, finding gaps, and doing it better.

The crypto and forex markets are extremely competitive, but with the right SEO, backlink, content, and PPC strategies, you can outperform even the biggest players.

By following this guide, you now have the tools to:
✅ Identify top competitors and analyze their SEO strategies
✅ Find their best keywords and steal ranking opportunities
✅ Reverse-engineer their backlinks and PR strategies
✅ Track their paid ads and social media engagement
✅ Optimize your website, content, and PPC campaigns for better conversions

The only thing left? Execution.

Want an expert competitor analysis tailored to your crypto or forex business?
📩 Get a Free SEO Audit Today and uncover exactly what it takes to outrank your competition.

About the Writer

Jeffers Abaga

Founder, CEO- CryptoForexSEO

Jeffers Abaga is the founder and CEO of Crypto Forex SEO, an agency dedicated to helping crypto, forex, and blockchain businesses dominate search rankings. With over 5 years of experience in digital marketing, SEO, and business management, he has successfully scaled multiple brands through strategic SEO, content marketing, and conversion optimization.His expertise spans technical SEO, link building, on-page optimization, and brand positioning, making him a trusted voice in the industry. Passionate about data-driven growth, he ensures Crypto Forex SEO delivers high-impact SEO solutions tailored specifically for the crypto and forex space.