Ultimate Guide to On-Page SEO for Crypto and Forex Websites A Step-by-Step Guide to Optimizing Your Website for Higher Rankings & Traffic

on-page-seo-guide-crypto-forex-seo

Why On-Page SEO is Critical for Crypto & Forex Websites

The crypto and forex industries are some of the most competitive online spaces. Every day, trading platforms, brokers, exchanges, and affiliate blogs fight for visibility on Google. If your website isn’t optimized properly, you won’t rank, which means fewer visitors, fewer sign-ups, and fewer conversions.

You might already have great content, detailed forex trading strategies, crypto investment guides, or in-depth broker comparisons. But if your on-page SEO is weak, Google won’t prioritize your site over competitors who have better structured, keyword-optimized, and user-friendly pages.

The Challenges of Crypto & Forex SEO

  •  Google’s YMYL & E-E-A-T Guidelines: Crypto and forex sites fall under “Your Money, Your Life” (YMYL) content, meaning Google holds them to higher standards for accuracy, trust, and expertise. Without proper optimization and credibility signals, ranking is tough.
  • High Competition: If you search for “best forex brokers” or “top crypto wallets,” you’ll see massive players dominating the results—Binance, Coinbase, FXTM, Investopedia, etc.. Outranking them requires precision SEO execution.
  •  Frequent Algorithm Updates: Google’s Core Updates often impact financial sites the most. If your content isn’t aligned with search intent, technical SEO, and user engagement, your rankings can drop overnight.

💡 The good news? If you master on-page SEO, you can improve rankings, drive targeted traffic, and increase conversions—even in this highly competitive space.

What This Guide Covers

In this guide, you’ll learn:
How to optimize title tags, meta descriptions, and URLs for SEO
How to structure content for better rankings & user engagement
The role of Core Web Vitals, mobile SEO, and page speed
How to implement schema markup for better visibility in search results
Common on-page SEO mistakes to avoid

Let’s get started. 

Table of Contents

Step 1: Keyword Research & Mapping for Crypto & Forex SEO

On-page SEO starts with keywords. You could have the best content in the industry, but if you’re not targeting the right keywords—or mapping them correctly—you’re leaving traffic, leads, and revenue on the table.

In the crypto and forex niches, keyword strategy is more than just stuffing in high-volume search terms. You need to understand intent, identify ranking opportunities, and strategically map keywords to the right pages.

Tools Needed:

Ahrefs – For keyword difficulty, search volume, and competitor analysis
SEMrush – For keyword gap analysis and ranking insights
Google Keyword Planner – For search volume & long-tail keyword discovery

1. How to Find Profitable Forex & Crypto Keywords

Why Keyword Research is Different for Crypto & Forex

Crypto and forex aren’t like other industries—they have rapid market changes, regulatory updates, and high search volatility.

Example:

  • “Best forex brokers” might have 100K+ searches per month, but it’s dominated by massive brands (Investopedia, FXEmpire, Forex.com, etc.) making it extremely competitive.
  • “Best forex brokers for beginners in the UK” has lower search volume but a much higher chance of ranking for niche-focused websites.

💡 The goal isn’t just to target the biggest keywords but to find the most strategic ones.

Step-by-Step Keyword Research Process

1️⃣ Start with Seed Keywords

  • “Forex trading strategies”
  • “Best crypto wallets”
  • “Bitcoin trading for beginners”

2️⃣ Expand with Long-Tail & Question-Based Keywords

  • “Best forex trading strategy for 5-minute charts”
  • “Is Binance better than Coinbase?”
  • “How to withdraw crypto without paying high fees”

3️⃣ Check Search Volume & Difficulty (Ahrefs, SEMrush)

  • Prioritize medium-volume, low-competition keywords.
  • Avoid high-volume, ultra-competitive keywords unless you have a strong domain.

4️⃣ Analyze Competitor Keywords (Ahrefs Keyword Gap Tool)

  • Competitor analysis helps identify keywords competitors rank for that you don’t.
  • Identify “easy-win” keywords where they rank low and you can overtake them.

Pro Tip: Don’t just focus on high-volume keywords. Targeting specific, intent-driven keywords will bring in the right audience—not just random traffic.

2. Understand Search Intent

Google ranks pages based on intent, not just keywords. That’s why some forex brokers can’t rank for “best forex brokers” but dominate for “how to trade forex as a beginner.”

Types of Search Intent & How to Optimize for Them

Search Intent

Example Keyword

Content Type to Rank

Informational

“How does forex trading work?”

Blog post, beginner’s guide

Commercial

“Best forex brokers for low spreads”

Comparison article, reviews

Transactional

“Sign up for Binance”

Landing page, sign-up page

Navigational

“MetaTrader 4 login”

Homepage, product page

 Pro Tip: If you’re optimizing for transactional keywords, don’t create a blog post—Google expects landing pages.

 3. How to Map Keywords to the Right Pages (Keyword Mapping Strategy)

One of the biggest mistakes in SEO is not mapping keywords to the right pages.

Imagine you’re targeting “best crypto wallets” and writing a blog post instead of optimizing a dedicated comparison page—you’re wasting ranking potential.

Keyword Mapping Best Practices

Keyword Type

Where to Use It?

Broad Category Keywords

Homepage, category pages

Informational Keywords

Blog posts, FAQs

Comparison & Review Keywords

Comparison pages, detailed reviews

Transactional Keywords

Product pages, sign-up pages

 Pro Tip: Use Google Search Console to check which keywords are already ranking for specific pages, then optimize them further.

4. Long-Tail vs. Short-Tail Keywords—What Works Best in Crypto & Forex SEO?

Many forex and crypto sites make the mistake of only targeting short-tail keywords (e.g., “forex trading”). These keywords are extremely competitive and rarely convert well.

Why Long-Tail Keywords Matter More:

  •  Lower competition → Easier to rank
  •  Higher intent → More likely to convert
  • More relevant traffic → Better engagement & lower bounce rates

 Example:
“Forex trading” → 1M+ searches but dominated by massive websites.
“Forex trading for beginners with $100” → 5K searches, much easier to rank, and high intent.

How to Find Long-Tail Keywords:

  1.  Use Google Auto-Suggest & People Also Ask
  2.  Check Ahrefs Questions Report for related long-tail queries
  3.  Use Google Keyword Planner’s “Keyword Ideas”

Pro Tip: Long-tail keywords drive more conversions than short-tail ones because users are searching for specific solutions.

Action Step: Create a Keyword Strategy & Mapping Document for Your Website

  • Use Ahrefs & SEMrush to find profitable keywords.
  • Identify search intent and create content accordingly.
  • Map keywords to the correct pages (homepage, blog, landing pages).
  •  Focus on long-tail keywords for better ranking & conversions.

 Your keyword strategy is now in place, time to implement it!

Step 2: Optimizing Title Tags & Meta Descriptions for Maximum Clicks

Your title tag and meta description are the first things people see in Google search results. Even if your page ranks on the first page, a weak title and description will get ignored, while a well-optimized one can skyrocket your click-through rate (CTR)—bringing in more traffic without changing rankings.

Think about it like this: Your title and meta description are your ad copy. Would you click on a boring, generic title, or one that promises exactly what you need?

💡 SEO isn’t just about rankings; it’s about earning the click.

Tools Needed:

Screaming Frog – Find missing or duplicate title tags & meta descriptions
Yoast SEO (for WordPress users) – Optimize title tags & meta descriptions easily
Surfer SEO – Analyze competitor SERPs & optimize for keyword placement

1. How to Write Compelling Title Tags That Rank & Drive Clicks

Your title tag is the most important on-page SEO element because:

  • Google relies on it to understand your page’s topic.
  •  It directly impacts your rankings when optimized correctly.
  • A well-crafted title boosts click-through rates (CTR), even if you’re not ranking #1.

Best Practices for SEO Title Tags

  1. Use your primary keyword naturally at the beginning.
  2.  Keep it under 60 characters (to avoid truncation).
  3.  Add power words to make it engaging (e.g., “Best,” “Ultimate,” “Fastest,” “Proven”).
  4.  Use numbers where possible (e.g., “Top 10 Forex Brokers in 2024”).
  5.  Match search intent—make it clear why someone should click.

Bad Example (Weak Title):

 “Forex Trading Strategies | Learn How to Trade Forex”
🔴 Why it’s bad: Generic, doesn’t stand out, lacks emotional pull.

 Good Example (Optimized Title):

 “5 Proven Forex Trading Strategies That Work (Backtested Results)”
Why it’s good:
– Uses a number (“5”) to make it more clickable.
–  Includes “Proven” for credibility.
– Uses “Backtested Results” to show real value.

 Another Example for Crypto:
“Best Crypto Wallets for Beginners” (too generic)
“Best Crypto Wallets for Beginners (Security & Fees Compared)”

Best Length for Title Tags & Meta Descriptions (Avoid Truncation)

Title Tag Length: Keep it 50-60 characters max—Google cuts off anything longer.
Meta Description Length: Keep it 130-160 characters for full visibility in search results.

 How to Check if Your Title is Too Long:

1️⃣ Run Screaming Frog SEO Spider → Look at “Page Titles” section.
2️⃣ If titles exceed 60 characters, rewrite them to fit within limits.

CryptoForexSEO Tip

2. How to Write Meta Descriptions That Improve CTR (Power Words, Emotions, Urgency)

Meta descriptions don’t directly impact rankings, but they DO affect CTR. And a higher CTR sends positive signals to Google, helping you rank better over time.

Best Practices for Meta Descriptions:

  • Include your primary keyword naturally.
  • Use emotional triggers e.g., “frustrated with low forex profits?” or “struggling to pick a secure crypto wallet?”.
  •  Add a call to action (CTA)—”Read Now,” “Try It Free,” “Get Started.”
  • Keep it under 160 characters.

Bad Example (Weak Meta Description):
“Learn about the best forex trading strategies and how to trade forex effectively. Get started today!”
🔴 Why it’s bad: Boring, lacks urgency, doesn’t stand out.

Good Example (Optimized Meta Description):
“Want to boost your forex trading profits? Discover 5 backtested forex strategies that work—plus real-world examples. Read now!”
Why it works:
✔️ Speaks directly to the user’s pain point (“boost profits”).
✔️ Uses a CTA (“Read now!”) to encourage action.

📌 Another Good Example for Crypto:
“Confused about which crypto wallet to use? We compared the top 5 wallets based on security, fees, and ease of use. Find out which one is best for you!”

Action Step: Optimize Title Tags & Meta Descriptions for Every Page

  • Use Screaming Frog to find pages with missing or weak meta tags.
  • Rewrite title tags with better keyword placement & engagement hooks.
  •  Improve meta descriptions with power words & CTAs.
  •  Test CTR performance in Google Search Console and refine based on real data.

 With optimized title tags & meta descriptions, you’ll see higher CTRs & more organic traffic.

Step 3: URL Structure & Site Navigation for Crypto & Forex Websites

url-structure

URL structure and site navigation are the backbone of on-page SEO. A well-organized website isn’t just easier for users to navigate but also easier for Google to crawl and index, leading to higher rankings.

💡 Why URL Structure & Navigation Matter for Crypto & Forex SEO:

  1. Clear URLs improve click-through rates (CTR)—Users are more likely to click when they understand what the page is about.
  2. Good navigation reduces bounce rates—If users find what they need quickly, they stay longer.
  3. SEO-friendly URLs help rankings—Google favors clean, keyword-rich URLs over messy, auto-generated ones.

Let’s break down how to optimize URLs and site structure for crypto & forex websites.

Tools Needed:

Google Search Console – To check indexed URLs & crawl errors
Screaming Frog – To analyze site structure & detect broken links

1. Best Practices for SEO-Friendly URLs

URLs should be clean, descriptive, and optimized for search engines. A bad URL structure can confuse Google and lead to lower rankings.

 What Makes a Good URL?

  • Short & readable – Avoid long, confusing URLs.
  •  Includes the primary keyword – Helps SEO & user clarity.
  •  Uses hyphens (-) instead of underscores (_) or spaces.
  •  No random numbers, special characters, or tracking parameters.

Bad Example (Messy URL):
cryptoforesseo.com/p=12345?sessionid=xyz (Confusing, meaningless)

Good Example (SEO-Friendly URL):
cryptoforesseo.com/forex-trading-strategies (Clear & keyword-rich)

Other Example for a Crypto Broker Page:
cryptoforesseo.com/category/brokerpage123
cryptoforesseo.com/best-crypto-brokers

2. Breadcrumbs & Internal Linking for Better User Experience

What Are Breadcrumbs?

Breadcrumbs are navigational links that show users where they are on your site.

💡 Example of Breadcrumb Navigation:
 Homepage > Forex Strategies > Swing Trading Strategy

 Why Breadcrumbs Help SEO:

  • Improve user experience (UX)—Users can navigate back easily.
  • Enhance internal linking—Google understands page relationships better.
  •  Can appear in search results—Boosts CTR.

 How to Add Breadcrumbs (If You’re Using WordPress):

✔️ Use Yoast SEO plugin → Go to “Search Appearance” → Enable breadcrumbs.
✔️ If using custom code, implement structured data for breadcrumbs.

 Internal Linking: Why It’s a Must for SEO

Internal links help distribute SEO authority across your website. A well-linked page ranks higher than an isolated page.

Best Practices for Internal Linking:
  • Use keyword-rich anchor text—Instead of “click here” say “best forex trading strategy
  •  Link to relevant pages—Don’t randomly link to unrelated content.
  •  Avoid excessive linking—Stick to 3-5 internal links per page.

 Example of Good Internal Linking:
 In a blog post about crypto trading strategies, link to:

-cryptoforesseo.com/best-crypto-wallets (If discussing wallet security)

-cryptoforesseo.com/crypto-exchange-comparison (If mentioning exchanges)

3. How to Structure Site Navigation for Improved Rankings

A well-structured site helps both users and search engines find content easily.

📌 Best Practices for SEO-Friendly Navigation:

  • Limit menu items—Too many choices confuse users.
  • Use a logical hierarchy—Make it easy to navigate from general to specific.
  • Ensure every page is reachable in 3 clicks or less.

📌 Bad Navigation Example:
 Homepage > Blog > Archives > 2023 > Trading Strategies > Forex Trading
🚨 Problem: Too many layers before reaching the forex trading content.

📌 Good Navigation Example:
Homepage > Forex Trading Strategies
Homepage > Best Crypto Exchanges

Fewer clicks = Faster access = Better ankings.

Organise your website into a silo structure for category pages to improve navigation and topic Relevance.

Action Step: Improve URL Structure & Internal Linking for Better SEO

  • Fix messy URLs—Make them keyword-rich & user-friendly.
  • Enable breadcrumbs for better user navigation.
  • Improve internal linking—Every page should have 3-5 relevant internal links.
  • Create a proper category & silo structure—Group similar content logically.

A strong site structure = Better rankings & user experience.

Step 4: Content Optimization & NLP SEO Strategies

Content is the lifeblood of SEO, but in the crypto and forex space, not just any content will rank. Google expects expert-level, authoritative, and user-focused content, especially since these industries fall under YMYL (Your Money, Your Life) guidelines.

Simply stuffing keywords into your articles won’t cut it. Instead, you need to structure, optimize, and write content that is NLP-friendly, engaging, and highly relevant to user intent.

Let’s break down how to create content that ranks and converts.

Tools Needed:

Surfer SEO – Optimize keyword usage & content structure
Clearscope – Find semantically related terms (LSI keywords)
Google NLP API – Understand how Google interprets your content

1. How to Write High-Quality, SEO-Optimized Content for Forex & Crypto

Why Content Quality Matters More Than Ever

Google’s Helpful Content Update prioritizes well-researched, high-value content over generic, AI-generated articles.

🚨 If your forex or crypto site has:
❌ Thin or repetitive content → Rankings will drop.
❌ Overly promotional content → Google won’t rank it.
❌ Unstructured content → Users won’t engage, leading to high bounce rates.

💡 The key to ranking: Write high-quality, structured, and intent-driven content.

Checklist for Optimized Content:

Primary keyword in the first 100 words.
Engaging intro that immediately hooks the reader.
Subheadings (H2s, H3s) with related LSI keywords.
Short, scannable paragraphs (Google prefers easy-to-read content).
Internal links to relevant pages (boosts SEO and user retention).
Stats, case studies, and external links to authoritative sources.

2. Implementing LSI Keywords & NLP-Friendly Content Writing

crypto seo forex content writing

What Are LSI & NLP Keywords?

“Latent Semantic Indexing” (LSI) keywords are phrases or words that are conceptually related to a target keyword, which means they are semantically connected based on context. “Natural Language Processing” (NLP) is the technology used to find these relationships between words, which lets computers understand what text means like humans do.

LSI keywords are found by using NLP techniques to look at how words relate to each other within a certain topic.

Google no longer relies solely on exact-match keywords. Instead, it uses Latent Semantic Indexing (LSI) and Natural Language Processing (NLP) to understand context and meaning.

💡 Example:
Instead of just using “best forex broker”, Google expects you to include related terms like:
✔️ Low spread brokers
✔️ Trading fees comparison
✔️ Regulated forex brokers
✔️ Leverage & margin trading

How to Find & Use NLP Keywords Correctly:

1. Use Google Auto-Suggest & People Also Ask → Identify common search variations.
2. Check Surfer SEO or Clearscope → Find LSI keyword recommendations.
3. Add semantic terms naturally—don’t over-optimize or keyword stuff.

📌 Example of LSI Keyword Placement (Crypto Blog Post):
Bad: “This is the best crypto wallet. A crypto wallet stores crypto securely.”
Good: “Choosing the best crypto wallet depends on security, ease of use, and whether you prefer a cold wallet like Ledger or a hot wallet like MetaMask.”

Takeaway: Write naturally but ensure Google recognizes relevant keywords.

3. How to Use Heading Tags (H1, H2, H3) Correctly

Heading tags are crucial for SEO and user experience. Google scans headings to understand content structure, while users rely on them for easy navigation.

Best Practices for Heading Tags:

✔️ Use only ONE H1 per page (This is your main title).
✔️ Break content into logical sections using H2s & H3s.
✔️ Use keywords in headings naturally (Don’t force them).
✔️ Avoid generic subheadings like “Introduction”—be descriptive instead.

 Example of Good Heading Structure (Forex Trading Guide):

H1: The Ultimate Guide to Forex Trading Strategies  

   H2: What is Forex Trading?  

   H2: Best Forex Trading Strategies for Beginners  

      H3: Scalping Strategy  

      H3: Swing Trading Strategy  

   H2: How to Manage Risk in Forex Trading  

Takeaway: Properly structured headings improve rankings and readability.

4. Write Engaging Introductions That Capture Users & Rank in Search

Most readers decide within 10 seconds if they’ll stay on your page.

A Good Introduction Should:

  1.  Address the reader’s pain point immediately.
  2. Explain why this article matters.
  3. Include your primary keyword naturally.
  4.  Set expectations for what they’ll learn.

📌 Bad Example:

 “Forex trading is popular worldwide. Many people trade forex to make money. In this guide, we will talk about forex trading.”

 🚨 Problem: Boring, vague, and keyword-stuffed.

Good Example (Optimized for Engagement & SEO):

“The crypto and forex industries are some of the most competitive online spaces. Every day, trading platforms, brokers, exchanges, and affiliate blogs fight for visibility on Google. If your website isn’t optimized properly, you won’t rank, which means fewer visitors, fewer sign-ups, and fewer conversions.”

 ✅ Why it works: Speaks directly to the reader, creates curiosity, and sets clear expectations.- It is exactly the introduction of this page, see how far you got reading this piece

 Takeaway: Hook your reader FAST, or they’ll bounce.

5. Using Structured Data & FAQ Schema for Featured Snippets

 What is Schema Markup?

Schema markup is structured data added to your website to help search engines better understand your content. Google loves structured data for that very reason. 

Imagine you’re searching for “best forex brokers for beginners” on Google. You see two results:

  1.  A plain blue link with a generic description.
  2.  A result with star ratings, FAQs, and a comparison table right in the search results.

Which one would you click? Probably the second one.

That’s the power of schema markup—it helps your site stand out in search results, improving click-through rates (CTR), rankings, and credibility.

Why Schema Markup Matters for Crypto & Forex Websites

  1. Improves search visibility (rich snippets, FAQs, reviews).
  2.  Increases CTR (more clicks = better rankings over time).
  3.  Helps Google understand your content (structured data tells search engines what your page is about).
  4.  Boosts trust (star ratings, reviews, and financial disclaimers add credibility).

💡 The challenge? Many forex and crypto sites don’t use schema markup properly, missing out on higher rankings and better engagement.

Adding schema markup can help you rank in:

  •  Featured snippets (Position #0 in search results)
  •  Rich results (FAQ boxes, star ratings, etc.)
  •  People Also Ask sections

 Tools Needed:

 ✅ Schema Markup Validator (validator.schema.org) – Test structured data implementation.
Google Search Console – Monitor rich snippet performance.
Rank Math / Yoast SEO (for WordPress users) – Easy schema integration.

 Common Schema Types for Crypto & Forex Sites:

Schema Type

Best Use Case

FAQ Schema

Crypto & forex educational guides

Article Schema

Blog posts & in-depth guides

Product Schema

Broker & exchange reviews

How-To Schema

Step-by-step tutorials

Takeaway: Adding structured data increases your chances of ranking in featured snippets.

Action Step: Improve URL Structure & Internal Linking for Better SEO

  • Revise content to be structured, engaging, and user-focused.
  •  Use LSI keywords & NLP-friendly writing for better ranking.
  •  Ensure headings are properly optimized for SEO & readability.
  •  Implement structured data markup for FAQs & rich results.

With optimized content, your pages will rank higher, engage users better, and drive more traffic.

Step 5: Image & Video SEO for Crypto & Forex Websites

Google loves video content and well-optimized images—and so do users. Visual content boosts engagement, improves rankings, and enhances user experience. But it’s not just about adding videos and images; optimization is key.

In the crypto and forex space, images and videos are critical for engaging users and enhancing SEO, where traders rely on charts, graphs, and video tutorials to make informed decisions. However, many websites fail to optimize media properly, leading to slow page speeds, poor rankings, and lower conversions.

💡 Why Image & Video SEO Matters:

  1.  Google prioritizes fast-loading sites—large, uncompressed images slow pages down.
  2.  Proper alt text improves accessibility & rankings—Google relies on alt text to understand images.
  3.  Video content ranks separately in Google & YouTube search—a huge opportunity for extra traffic.

Let’s optimize your crypto and forex media files to boost rankings, engagement, and site performance.

Tools Needed:

TinyPNG – Compress images without losing quality
ImageOptim – Reduce image size for faster loading
YouTube SEO tools – Optimize videos for search rankings

1. How to Properly Use Alt Text for Images (Crypto Charts, Forex Graphs, etc.)

What is Alt Text & Why Does It Matter?

Alt text is a short, descriptive phrase added to an image’s HTML code that:

  • Helps search engines “see” images (Google can’t interpret images without it).
  •  Improves accessibility for visually impaired users.
  •  Boosts image search rankings (many traders search for “BTC/USD chart today” in Google Images).

Best Practices for Writing Alt Text

  • Be descriptive but concise (avoid keyword stuffing).
  •  Use relevant keywords naturally.
  •  Describe the image’s purpose, not just what’s in it.

 Bad Example (Generic & Unoptimized):
alt=”chart”
alt=”crypto trading”

 Good Example (Optimized for SEO & User Experience):
alt=”BTC/USD price chart showing a breakout above resistance level”
alt=”Forex candlestick pattern for EUR/USD reversal strategy”

Pro Tip: Traders often search for charts and trading strategies in Google Images, so optimized alt text helps drive more traffic.

2. Optimizing Image Size & File Format for Faster Page Load Speed

Why Image Size & Format Matter for SEO

🚨 Unoptimized images = Slow page speed = Higher bounce rates = Lower rankings.

💡 A 3-second delay in page speed can result in a 32% increase in bounce rate. (Source: Google)

Best Image Optimization Practices for Crypto & Forex Websites

✔️ Use proper file formats:

  • JPEG for complex images (trading charts, market screenshots).
  • PNG for transparent backgrounds (logos, icons).
  • WebP for best compression & quality balance.
    ✔️ Compress images before uploading (Use TinyPNG, ShortPixel, ImageOptim).
    ✔️ Resize images to match display size (don’t upload a 2000px-wide image if it only needs 600px).
    ✔️ Enable lazy loading to defer image loading until they appear on-screen.

📌 Example of Compressed Image Impact:

  • Original PNG: 2.5MB → Compressed WebP: 300KB (88% reduction, much faster load time).

Pro Tip: Use Cloudflare or BunnyCDN to serve images faster worldwide.

3. How to SEO-Optimize Videos & YouTube Embeds on Forex/Crypto Sites

Why Video SEO is Essential

  1. Videos rank separately in Google search results.
  2.  YouTube is the second-largest search engine (many traders search for video tutorials).
  3.  Embedded videos increase time-on-site (which improves rankings).

Best Practices for Video SEO

✔️ Use target keywords in the video title & description.
✔️ Add timestamps (chapters) for better UX & SEO.
✔️ Optimize video file size before embedding (large videos slow down sites).
✔️ Host videos on YouTube/Vimeo instead of directly uploading them (to reduce page load time).
✔️ Use an SEO-friendly video thumbnail (high contrast, clear text, engaging design).

📌 Example of an SEO-Optimized YouTube Title & Description:
Title: Best Forex Trading Strategies (Scalping, Swing, & Day Trading Explained)
Description:
“Looking for the best forex trading strategy? In this video, we cover scalping, swing trading, and day trading strategies, with real chart examples. Learn how to optimize risk management and maximize profits!”

 Pro Tip: Videos with keyword-rich descriptions & timestamps rank higher.

Action Step: Compress Images & Add Optimized Alt Text for Media Files

🔹 Optimize all images (compress, resize, and use proper formats).
🔹 Write SEO-friendly alt text (descriptive, keyword-rich, but natural).
🔹 Host videos on YouTube (don’t upload directly to your server).
🔹 Add video schema markup to help Google recognize video content.

 With optimized images & videos, your site will load faster, rank better, and engage users more effectively.

“Google ranks pages that satisfy search intent, keep users engaged, and provide real value—not just those stuffed with keywords.” Matthew Woodward- Founder Search Logistics

 
This means your content should be clear, engaging, and valuable. Structure your pages with proper headings, include relevant multimedia, and ensure fast load times. User-friendly pages lead to better rankings, more traffic, and higher conversions.

Focus on delivering the best experience, and Google will reward your site accordingly. 🚀

On-Page SEO Tip: Focus on User Intent & Engagement

Step 6: Content Clusters for Authority Building

Google doesn’t just rank individual pages, it ranks entire sites based on their authority on a subject. This is why some forex and crypto sites dominate rankings across multiple keywords, while others struggle to even appear on page one.

💡 The secret? A strong internal linking strategy and well-structured content clusters.

If your site is just a collection of random blog posts with no connection, Google won’t recognize it as an authority. But if your content is strategically linked and structured, you’ll boost rankings, improve user engagement, and establish your site as a trusted resource.

Tools Needed:

 ✅ Screaming Frog – Identify internal linking opportunities
Ahrefs Site Explorer – Find underperforming pages & keyword gaps
Internal Link Auditors (LinkWhisper, Surfer SEO) – Automate internal linking suggestions

1. How to Build Topical Authority with Content Silos

What is a Content Silo?

A content silo is an SEO strategy that organizes related content into structured categories. Instead of random, unconnected pages, your site should have topic-based clusters that support pillar pages (main guides).

 Why Content Silos Work:
✔️ Google sees structured sites as authoritative → Improves overall rankings.
✔️ Users can easily navigate between related topics → Increases engagement.
✔️ Each page supports others → Strengthens overall SEO performance.

Takeaway: A well-organized content structure builds authority and boosts rankings.

2. Use Internal Linking to Boost Declining Pages

Why Internal Linking is a Game-Changer for SEO

  •  Passes link equity (PageRank) to weaker pages.
  •  Helps Google crawl & understand your site better.
  •  Increases dwell time by keeping users engaged.

 How to Identify Internal Linking Opportunities:

  1.  Use Screaming Frog → Crawl your site to find pages with few or no internal links.
  2.  Check Google Search Console → Identify pages with high impressions but low clicks.
  3.  Use Ahrefs Site Explorer → Find pages ranking on page 2 and add internal links to boost them.

Internal Linking Best Practices

✔️ Use keyword-rich anchor text (but don’t over-optimize).
✔️ Link to high-priority pages from relevant blog posts.
✔️ Avoid orphan pages (pages with zero internal links).
✔️ Ensure a logical link flow—don’t force links that don’t make sense.

 Example of a Good Internal Link:
“Looking for a forex trading strategy? Check out our best scalping strategies to maximize quick profits.”

 Takeaway: Strategic internal linking boosts weaker pages and improves rankings.

3. Create Pillar Pages & Topic Clusters for Stronger Rankings

What is a Pillar Page?

A pillar page is a comprehensive guide on a broad topic that links to smaller, related pages (cluster pages).

 Example of a Pillar Page in Crypto SEO:
Pillar Page: “Ultimate Guide to Crypto Trading”
🔹 Cluster Page 1: “How to Read Crypto Candlestick Patterns”
🔹 Cluster Page 2: “Best Crypto Trading Platforms Compared”
🔹 Cluster Page 3: “Crypto Trading Strategies for Beginners”

 Why Pillar Pages Work:

  •  They attract backlinks naturally (because they are in-depth).
  •  They improve rankings for multiple keywords (by covering a broad topic).
  •  They act as a content hub—keeping users on your site longer.

 Takeaway: Pillar pages + topic clusters = long-term SEO success.

4. Avoid Over-Optimization & Link Cannibalization

 Internal linking mistakes that hurt SEO:

Too many links on one page—Dilutes link equity and confuses Google.
Over-optimizing anchor text—Using the same keyword in every link looks unnatural.
Keyword cannibalization—Multiple pages competing for the same keyword.

 How to Fix Link Cannibalization:

✔️ Use canonical tags to signal the primary page.
✔️ Merge similar pages if they compete for the same keyword.
✔️ De-optimize secondary pages and link them to the primary page instead.

Takeaway: Be strategic—don’t overdo internal linking or create competing pages.

Action Step: Implement a Content Hub Strategy with Pillar Pages & Interlinking

  • Organize content into structured topic clusters (content silos).
  •  Find underperforming pages and boost them with internal links.
  •  Create pillar pages and link to supporting cluster content.
  •  Avoid over-optimization & fix keyword cannibalization.

 With a strong internal linking strategy, your site will be more authoritative, rank higher, and drive more traffic.

Step 7: Page Speed, Core Web Vitals & UX for Better Rankings

A slow website kills conversions, rankings, and trust; especially in the crypto and forex industry, where traders rely on real-time data and instant access to information.

I once worked with a forex broker who couldn’t figure out why their bounce rate was over 75%, even though they had high-quality content and thousands of visitors per month. After running a Core Web Vitals audit, we found the issue:

Their website took 4.8 seconds to load—and most visitors left before even seeing the content.
Their mobile UX was terrible—buttons were too small, and the page layout broke on different devices.
Their images were massive files—taking up unnecessary bandwidth.

After fixing these issues, their bounce rate dropped to 38%, and their organic traffic increased by 65% in just two months.

💡 Here’s how you can do the same—optimize your website’s speed, mobile experience, and user engagement for better rankings and conversions.

 Tools Needed:

Google PageSpeed Insights – Analyze Core Web Vitals
GTmetrix – Identify speed bottlenecks
Lighthouse (Chrome DevTools) – Test UX and site performance

1. Why Page Speed & Core Web Vitals Impact SEO

Google has officially confirmed that page speed is a ranking factor, not just for desktop but for mobile searches too.

What Are Core Web Vitals?

Google measures user experience (UX) performance using three main metrics:

Metric

What It Measures

Ideal Score

Largest Contentful Paint (LCP)

How fast the largest element (image, text, video) loads

<2.5 seconds

First Input Delay (FID)

Time before a page is interactive (e.g., clicking a button)

<100ms

Cumulative Layout Shift (CLS)

Stability of the page layout (avoiding sudden shifts)

<0.1

📌 Example of Bad UX from a Crypto Trading Platform:

  • A trader loads a Bitcoin price chart, but it takes 5+ seconds to display.
  • They try to click “Buy BTC,” but the button shifts due to slow page elements loading.
  • They get frustrated, bounce from the site, and go to a competitor.

Takeaway: Slow, unstable pages = Lost traffic & lost revenue.

2. How to Reduce Page Load Time (Image Compression, Lazy Loading, Caching)

 Step 1: Compress Images Without Losing Quality

Problem: High-resolution charts, forex graphs, and background images slow down the page.
Fix: Use TinyPNG, ShortPixel, or ImageOptim to compress images by 50-80% without visible quality loss.

Example Impact of Image Compression:

  • Original 2MB forex chart → Compressed 250KB file (90% size reduction, faster load time).

Step 2: Enable Lazy Loading for Images & Videos

Lazy loading prevents images and videos from loading until they’re actually needed, reducing initial load time.

📌 How to Enable Lazy Loading (WordPress Users):

  • Install WP Rocket or Lazy Load by WP Rocket plugin.
  • Enable “Lazy Load Images & Videos” in the settings.

📌 How to Enable Lazy Loading (Custom Websites):
Use this HTML attribute:

<img src=”forex-chart.jpg” loading=”lazy” alt=”Forex trading chart”>

 Takeaway: Lazy loading can reduce page size by 30-50% and improve LCP scores instantly.

 Step 3: Use Browser Caching & a Content Delivery Network (CDN)

A CDN stores cached versions of your site across multiple servers worldwide, ensuring faster access for users in different locations.

📌 Best CDN Options for Crypto & Forex Websites:
Cloudflare (Free & Paid) – Great for global coverage.
BunnyCDN – Low-cost and super-fast.
Amazon CloudFront – Scalable & reliable.

Takeaway: If your audience is global (like most crypto & forex sites), a CDN is a must-have.

3. Mobile SEO Best Practices (AMP Pages, Responsive Design)

Why Mobile Optimization is Non-Negotiable

 Over 60% of forex & crypto searches happen on mobile devices. Google prioritizes mobile-first indexing. If your site isn’t optimized for mobile, expect lower rankings.

How to Make Your Site Mobile-Friendly:

  1.  Use a responsive design—The site should adjust to different screen sizes automatically.
  2.  Enable AMP (Accelerated Mobile Pages)—Faster loading on mobile.
  3.  Use larger buttons & clickable elements—Avoid frustration with small touchpoints.
  4.  Minimize pop-ups—Google penalizes intrusive mobile pop-ups.

📌 Test Mobile-Friendliness:
Use Google’s Mobile-Friendly Test (search.google.com/test/mobile-friendly).

Takeaway: Mobile-friendliness directly impacts rankings and user experience.

4. Improve User Experience (UX) to Reduce Bounce Rate

SEO isn’t just about ranking—it’s about keeping users on your site. If visitors leave within seconds, Google assumes your content isn’t valuable and ranks you lower.

UX Optimization Best Practices:

✔️ Use a clear, easy-to-read font (no tiny text).
✔️ Break up text with bullet points & visuals (avoid long walls of text).
✔️ Ensure CTAs (Call-to-Actions) are visible (e.g., “Sign Up Now” buttons).
✔️ Reduce intrusive ads—Google penalizes sites with aggressive pop-ups.

📌 Example of a UX Mistake in a Crypto Blog:
❌ A visitor clicks a blog titled “Best Crypto Exchanges Compared”
❌ The page has 10+ ads, autoplay videos, and a giant pop-up asking them to subscribe.
❌ They leave immediately, increasing the bounce rate.

🚀 Takeaway: A good UX means fewer bounces, higher engagement, and better SEO rankings.

Action Step: Audit & Optimize Site Speed & Mobile Usability

  • Run Google PageSpeed Insights → Fix LCP, FID, CLS issues.
  •  Compress images & enable lazy loading for faster page speed.
  •  Implement a CDN & browser caching for a global audience.
  •  Test mobile responsiveness → Fix layout issues.
  •  Optimize UX to keep users engaged.

 With a fast, mobile-friendly, and user-optimized site, you’ll rank higher, reduce bounce rates, and increase conversions.

Step 8: On-Page SEO Mistakes to Avoid

crypto seo mistakes

Even the most well-intentioned crypto and forex websites make on-page SEO mistakes that silently kill rankings.

A while back, I worked with a forex signals provider who couldn’t understand why their traffic was flat despite publishing content weekly. After an audit, we found:

Keyword stuffing—They forced “best forex signals” into every paragraph.
No internal linking—New blog posts were isolated with no links to older, high-authority pages.
Long, ugly URLs—Some pages had “?p=5678” instead of descriptive slugs.

After fixing these errors, they saw a 40% traffic boost in 8 weeks—without changing their content strategy.

If your rankings are stuck, chances are you’re making some of these mistakes too.

1. Overusing Exact-Match Keywords (Keyword Stuffing)

Google is smart enough to recognize synonyms and context. If your content looks unnatural, expect lower rankings.

Bad Example (Keyword Stuffing in a Forex Blog):
 “Forex traders looking for the best forex trading strategy should consider a forex trading strategy that suits their forex trading style.”

 Better Example (Natural Keyword Usage):
“Choosing the right forex trading strategy depends on your risk tolerance and market experience. Scalping is great for fast trades, while swing trading suits long-term traders.”

Fix: Use LSI keywords and NLP-friendly writing to avoid robotic content.

2. Ignoring Internal Linking & Content Structure

A common mistake? Writing great blog posts but not linking them to related pages.

 Bad Example:
 A post on “How to Trade Crypto with Leverage” has no internal links to an existing guide on “Crypto Risk Management.”

 Better Approach:
✅ The post includes: “Leverage can amplify gains but also increase risk. Learn more in our crypto risk management guide.” (internal link)

 Fix: Every blog post should link to at least 3-5 related articles to improve SEO and user engagement.

3. Using Non-Descriptive URLs with Random Numbers

Google and users prefer clear, keyword-rich URLs.

 Bad URL:
cryptoforesseo.com/post?id=4567

 SEO-Friendly URL:
cryptoforesseo.com/best-crypto-exchanges-2024

 Fix: Keep URLs short, relevant, and free of unnecessary parameters.

4. Not Optimizing for Mobile-First Indexing

Google ranks your site based on its mobile version. If your mobile experience is poor, expect lower rankings.

 Signs Your Mobile SEO is Failing:
Text is too small (users must zoom to read).
Buttons are too close together (bad UX).
Pages load slowly (no image compression or lazy loading).

 Fix: Use Google’s Mobile-Friendly Test to identify and fix mobile issues.

5. Ignoring Meta Descriptions & Title Tag Optimization

Meta descriptions don’t directly affect rankings but impact CTR—which indirectly influences SEO.

Bad Example (Generic Meta Description):
“Learn about forex trading strategies and how to get started.”

Better Example (Engaging & SEO-Optimized):
“Struggling with forex trading? Discover 5 proven strategies top traders use to maximize profits. Read now!”

 Fix: Ensure every page has a unique, compelling meta description with a clear CTA.

Your Next Steps for Crypto & Forex On-Page SEO Success

SEO in the crypto and forex space isn’t just about publishing content, BUT  ALSO about optimizing every page for search engines and users.

By now, you understand that on-page SEO is more than just keywords. It’s about delivering a fast, structured, and engaging user experience while following Google’s best practices.

💡 Let’s recap your next steps:

Immediate Fixes (Next 24 Hours)

  •  Audit & optimize title tags and meta descriptions → Improve CTR.
  •  Fix internal linking → Strengthen page authority & engagement.
  •  Optimize URLs → Keep them short, clean, and keyword-rich.

Mid-Term Strategy (Next 30 Days)

  •  Enhance content structure with content clusters & pillar pages.
  •  Improve Core Web Vitals → Fix LCP, CLS, and FID issues.
  • Implement schema markup → Get featured in rich snippets.

Ongoing Optimization (Every Month)

  •  Monitor keyword performance → Use Ahrefs, SEMrush, or Google Search Console.
  •  Track page speed & mobile usability → Optimize continuously.
  •  Adjust strategy based on rankings & competitor analysis.

The Final Takeaway

If you follow these steps, you’ll:

  • Boost rankings for high-value forex & crypto keywords.
  • Improve user engagement & conversion rates.
  • Gain an edge over competitors in an ultra-competitive niche.

Want Expert Help? Let’s Optimize Your Site Together!

If you need a professional SEO audit, content strategy, or technical fixes, we can help.

📩 Get a Free On-Page SEO Audit and let’s get your crypto or forex website the attention it deserves!

About the Writer

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Ray Max

SEO Content Writer

Let’s Boost Your Blockchain, Crypto or Forex Business

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